What does Facebook do to reach Teenagers? It simply buys the app they use the most, simple.
Teenagers don't use @facebook anymore. To counteract this #Facebook bought the #TBH app w/5 million downloads in last 9 weeks + 2.5 million daily active users! @thetbhapp lets people anonymously answer kind-hearted multiple-choice questions about friends. https://t.co/xTUha7RZxw
— Coraline Chapatte (@coraline_ch) November 14, 2017
Facebook just can’t get enough of buying “rising” social media platforms and apps to quell the competition. Facebook has a history of buying any new sites or apps that garner a reasonable user base which is understandable but what really annoys me is that rather than implementing the features of the app/site in Facebook they simply expand their umbrella strengthening their hold on the social media space.
The latest app that was bought by Facebook is “tbh” which is an acronym for “To Be Honest”. The app was gaining considerable popularity from teenagers with over 5 million downloads on the app store and sent over a billion messages in the past few weeks.
The idea behind tbh was somewhat fresh and encouraged everyone to participate by keeping their identities anonymous. Users would have to answer multiple choice questions about their friends who have then forwarded the results as complements. Needless to say, the app gained popularity fast and appeared on Facebook’s radar which resulted in it being bought. How much Facebook bought tbh for has not been disclosed but we can speculate that the owners of tbh should have gotten a rather lucrative deal!
However, there is concern that the app might not be safe for students but further investigation needs to be done in order for us to be sure.
— Máster Ciber UIC (@Ciber_UIC) October 22, 2017
Maybe, Maybe not..
— Cheaptarts (@Cheaptarts) October 20, 2017
Time will tell.
And is it still relevant today?
— Ben Dalzell (@meet_ben) January 24, 2018